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Sponsorship in Mushing: Why Visibility Beats Hidden Talent

In dog mushing, passion runs deep, but publicity often runs shallow. The bond between many mushers and their dogs, and the call of the trail, drives them, not the spotlight. Yet, in today’s world, being an excellent dog driver isn’t enough to attract support or sponsorship. As Robert Forto, publisher of Mushing Magazine and longtime voice in

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How Rancho Luna Lobos Is Reviving The Spirit Of Dog Mushing In Utah

How Rancho Luna Lobos Is Reviving the Spirit of Dog Mushing in Utah

In this episode of Mushing, host Robert Forto sits down with Fernando and Dana, the husband-and-wife team behind Rancho Luna Lobos in Park City, Utah. From running a rescue kennel and family-run sled dog tour business to shaping the next generation of mushers, they share how faith, community, and love for dogs power everything they do. We explore

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Dream Big, Dare To Fail: Jonathan Hayes Reaches Nome

Dream Big, Dare to Fail: Jonathan Hayes Reaches Nome

In this powerful episode of Mushing, Maine musher Jonathan Hayes reflects on the final leg of his Centennial Seppala Expedition across Alaska, his emotional arrival in Nome and the lessons learned along the way. From honoring the legacy of Leonhard Seppala to finding faith, purpose, and resilience on the trail, Hayes shares what it truly means to carry history

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From TikTok To Trail: How Tone Coughlin Educates The World On Mushing

From TikTok to Trail: How Tone Coughlin Educates the World on Mushing

In this episode of the Mushing Podcast, Robert Forto sits down with Tone Coughlin of Endurance Kennels in Duluth, Minnesota, to pull back the curtain on the realities of sled dog culture. They discuss the differences between sprint racing Alaskan Huskies and the stereotypical “Disney dogs,” how selective breeding has shaped performance, and why public education is crucial

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Culture

The Red Lantern And Burled Arch

The Red Lantern and Burled Arch

Red Lantern Mosaic and a Piece of the Original Burled Arch This red lantern was created for us by artist, Lola Bug Creations and the wood base is a piece from the original @theiditarod Burled Arch.We have a special idea for this. Stay tuned! The piece of the original Burled Arch has a distinguished provenance in

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Gear

Garmin inReach Mini 2 Review

Garmin inReach Mini 2 Review The best two-way texting satellite device, now with better battery life and interface Our Verdict Garmin has cemented its position at the top of the heap for two-way, global satellite messaging devices and services. The previous version of the inReach Mini earned our top honor, and the latest version makes

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Adventure

The 5 Reasons Why Advertising In Mushing Magazine Is A Must

The 5 Reasons Why Advertising in Mushing Magazine Is a Must

Mushing Magazine is the premier publication dedicated to the sport and lifestyle of dog-powered adventure. But our reach and relevance extend far beyond the trail. As the worlds of overlanding and mushing increasingly intersect, through gear, storytelling, exploration, and community, advertising in Mushing Magazine gives brands a front-row seat in both realms. And this August, our

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Podcasts

How Rancho Luna Lobos Is Reviving The Spirit Of Dog Mushing In Utah

How Rancho Luna Lobos Is Reviving the Spirit of Dog Mushing in Utah

In this episode of Mushing, host Robert Forto sits down with Fernando and Dana, the husband-and-wife team behind Rancho Luna Lobos in Park City, Utah. From running a rescue kennel and family-run sled dog tour business to shaping the next generation of mushers, they share how faith, community, and love for dogs power everything they do. We explore

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Watch

Dryland in Alaska

Beautifully shot by adventure photographer Jeremy T. Grant

Listen

Interview w/Bridgett Watkins

Robert Forto interviews Bridget Watkins about running in the Iditarod and more.

STRATEGIC LEADERSHIP ARTICLES

TEAM INEKA

Trending

Who is musher Rob Cooke?

According to a press release from Iditarod, veteran musher, Rob Cooke has withdrawn from the 2024 Iditarod: “Wasilla, Alaska – Veteran Iditarod musher, Rob Cooke, announced today that he has made the decision to withdraw from the 2024 Iditarod Trail Sled Dog Race®. The Iditarod Trail Committee will miss watching Rob on the trail this

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Issue #201

Mushing Magazine

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