Mushing Magazine is the premier publication dedicated to the sport and lifestyle of dog-powered adventure. But our reach and relevance extend far beyond the trail. As the worlds of overlanding and mushing increasingly intersect, through gear, storytelling, exploration, and community, advertising in Mushing Magazine gives brands a front-row seat in both realms.
And this August, our publisher Robert Forto will take that crossover to the main stage.
Robert is slated to speak at Overland Expo Mountain West, sharing insights from his extensive platform as a long-time podcaster, content creator, and adventure strategist. You may have seen his iconic Sled Dog Jeep featured on social media, a rig that perfectly blends the rugged reliability of overlanding with the heart of mushing culture. It’s more than a vehicle; it’s a symbol of the synergy between these two tight-knit communities.
In the spirit of Overland Expo’s value-packed opportunities for exhibitors and sponsors, here are five compelling reasons why advertising in Mushing is a must:
1. Amplify Brand Awareness in a Passionate Niche
Overland Expo attracts a highly targeted group of outdoor explorers. Mushing Magazine does the same, but with a sharper lens on dog-powered travel, backcountry adventure, and the gear that makes it possible. Whether you’re a maker of outdoor apparel, high-performance equipment, or niche services, an ad in Mushing ensures your message lands in the hands of people who are deeply invested in outdoor performance and authenticity.
2. Build Trust by Aligning with a Credible Voice
At events like Overland Expo, trust is built through direct contact. In Mushing Magazine, trust is built through storytelling, expert gear reviews, behind-the-scenes features, and profiles from real mushers. Advertising here means your brand sits shoulder-to-shoulder with respected voices in the sport, including Forto himself, who has been podcasting since 2009 and is a recognized leader in the outdoor adventure and working dog space.
3. Generate Leads from Readers Who Take Action
Much like Overland attendees, Mushing readers are decision-makers, buyers, builders, dog trainers, expedition leaders, and small business owners. They’re not scrolling for fun; they’re reading to equip, learn, and engage. When your ad appears in Mushing, it’s more than brand recognition; it’s a prompt to act. Our readers seek solutions they can use on the trail, in the backcountry, and daily life with working dogs.
4. Reach B2B Partners and Outdoor Industry Stakeholders
Adventurers don’t just read Mushing Magazine. Our circulation reaches outfitters, gear shops, sled dog clubs, training facilities, and eco-tourism operators. Many of these businesses are actively looking for gear partners, media collaborators, and sponsors. Advertising in Mushing positions your brand in front of the people who can help scale your products across the outdoor market.
5. Learn, Evolve, and Benchmark Your Brand
Just like walking the floor at Overland Expo reveals how competitors design, position, and evolve their products, Mushing lets you see what other outdoor-focused brands are doing in print and digital media. Whether you’re a startup or an established player, advertising with us gives you insight into the market and a way to test and refine your messaging in front of a responsive, specialized audience.
From the Trail to the Airwaves to the Expo Stage
Robert Forto is the bridge between these two powerful outdoor communities. As a musher, podcaster, business coach, and vehicle-based adventurer, he embodies the spirit of both the Mushing Magazine reader and the Overland Expo attendee.
His upcoming presentation at Overland Expo Mountain West will highlight how podcasters and storytellers can build meaningful platforms, and how brands can collaborate with these voices for deeper impact. This talk, and his unmistakable Sled Dog Jeep, make one thing clear:
The overlap between overlanding and mushing is real, and it’s growing.
Your Brand Belongs Here
If you’re ready to grow your brand in a loyal, adventure-driven, gear-savvy community, one that spans both dog trails and off-road routes, then Mushing Magazine is your vehicle.
Your ad won’t just be seen.
It’ll be remembered.
And it might even be talked about on a podcast, spotted on the trail, or photographed next to a Jeep with dog crates and MaxTrax on the roof.
Advertise where the action is. Advertise in Mushing.