First Paw Media’s Privacy Policy

Effective December 1, 2023

First Paw Media, or its affiliates and subsidiaries (referred to as “First Paw Media,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy governs the websites (each a “Site”) and mobile applications (each an “App”) that display or link to this Privacy Policy as well as the other services owned, operated, and/or provided by First Paw Media (collectively, the “Services”). This Privacy Policy describes the types of personal information First Paw Media collects from and about you, how First Paw Media may use and disclose such information, and your choices and legal rights with respect to such information.  

We collect, use, disclose, and otherwise process your personal information only in accordance with applicable data protection and privacy laws and this Privacy Policy. By using the Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not access or use the Services.

For purposes of this Privacy Policy, “personal information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.

You can jump to particular topics by using the content tabs located on the right hand side of the policy.

CALIFORNIA NOTICE AT COLLECTION

We collect the categories of personal information (as defined in the California Consumer Privacy Act (CCPA)) listed throughout this policy and specifically outlined in the Your Choices and Legal Rights Section below, under the “Additional California Privacy Disclosures” subheading.

INFORMATION WE COLLECT

Depending on your use of the Services and how we otherwise interact with you, we may collect or obtain information from and about you in several ways, including (A) directly from you; (B) automatically when you interact with the Digital Services (as defined below); and (C) from third parties. 

Personal Information You Provide

First Paw Media collects personal information from you when you choose to share it with us. This may include when you use the Services; register or create an online account with or through the Services; purchase products or services; request information from us; sign up for subscriptions, newsletters, or our email list; use the Sites or Apps; enter into sweepstakes or other promotions administered by us (or on our behalf); fill out a survey administered by us (or on our behalf); request customer support; or otherwise communicate with or contact us. 

The personal information we collect may include your biographical information (i.e., name, physical address, email address, telephone or mobile number, date of birth, and gender), registration information (i.e., username), activity and fitness preferences, photo, household size and other economic information, sizing information for apparel-related services, education level, preferences related to particular product lines, and additional information collected in connection with event participation (i.e., emergency contact information, team information, financial information if needed for disbursements, etc.).

Personal Information You Share Publicly or With Others When You Use the Services

You may choose to upload or add photos, videos, comments, reviews, or other content when you use our  Sites and Apps. You may also participate in online communities, including on our Sites and Apps and on social media. Any information you may disclose in a public manner on our Sites or Apps or in blogs, on message boards, in chat rooms, or other public forums (including third-party websites, applications, or services) is publicly available. Please exercise caution when disclosing personal information in these public areas.

Certain Services may also offer you the ability to message one-on-one or as a small group. First Paw Media may store this information to continue to make it available to communications participants or as reasonably necessary to achieve a legitimate business or commercial purpose, such as providing you with or billing you for the Services, maintaining and operating the Services, and as necessary to protect First Paw Media’s legal interests.

Personal Information You Provide When You Make a Purchase

If you purchase a paid subscription or other product or service from us, we or our third-party payment processors may collect a payment card number and related financial information (such as CVV, expiration date, and billing address) or information about other payment methods. First Paw Media does not collect or retain your full payment card information. First Paw Media may, however, process your billing address, the expiration date on your card, and the last several digits of your card number.

Personal Information Provided by a Friend or Other Contact

If someone sends you a communication from the Services, such as a gift subscription, First Paw Media may use the information provided (e.g., your name, contact information, etc.) to facilitate communication with you or fulfill the order. 

Photographs You Provide 

As noted above, you may provide us with photos of yourself. Additionally, if First Paw Media participates as a service provider for an event organizer, we (and our partners) may capture your likeness in photographs or other recordings. We and/or the applicable race organizer  will seek your consent if First Paw Media intends to derive your biometric information from photos or other images solely in association with the categorization of such photos in association with our race photography platform.

Personal Information Automatically Collected 

Whenever you visit or interact with the Sites and Apps and electronic or digital communications (the “Digital Services”), we, as well as any third-party advertisers and/or service providers, may use cookies, web beacons, pixel tags, or other technologies to collect information automatically or passively about your online activity, your location, and your use of the Digital Services. Specifically, we (and our partners and service providers) may automatically collect the following types of personal information when you interact with the Digital Services:

• Device Information: When you access the Digital Services, information about your device may be collected, including IP address and/or other unique identifiers, browser type, device type, operating system, software version, hardware model, and mobile network information.
• Usage Information: When you interact with the Digital Services, certain information may be collected, including the date and time of your visit, the pages you view immediately before and after you access the Digital Services, the areas or pages that you visit, the amount of time you spend viewing or using the Digital Services, the number of times you return, and other click-stream or site usage data. Additionally, if you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked-through to our Services). 
• Location Information: Information about your device’s general geographic location may be automatically collected when you access the Digital Services
• Information from Linked Accounts: You may be given the option to link to your Facebook or other third-party accounts through the Digital Services. When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services. This may include, but may not be limited to, your name, username, demographic information, updated address or contact information, location, interests, and social media and online activity information.

We also may use third-party analytics and tracking tools to better understand who is using the Digital Services, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content. We may also use these tools to help us or our third-party partners and providers serve more targeted advertising to you across the Internet. These tools may include cookies, pixel tags, or similar technologies that automatically collect and store certain personal information about your interaction with the Digital Services. Our third-party partners and providers may also combine information collected from your interaction(s) with the Digital Services with information they collect from other sources. To learn more about your interest-based advertising choices, please see the “Your Choices and Legal Rights” section below.

Please note that we use Google Analytics to better understand how users interact with the Digital Services. For information on Google Analytics’ information handling practices and how you can control the use of information sent to Google, please visit https://policies.google.com/technologies/partner-sites.  If you wish to prevent your information from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout.

You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features or take full advantage of all of our offerings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete cookies and/or disable your device or browser from receiving cookies or adjust your tracking preferences. 

Personal Information Collected from Other Sources

We may acquire personal information about you from our partners and service providers (including, for example, business partners, analytics vendors, and advertising networks). We use the personal information we collect from other sources to help us maintain the accuracy of the information we collect; personalize your experience with the Services; target our communications so that we can inform you of products, services, or other offers that may be of interest to you; measure the performance of advertisements delivered to you; conduct internal business analysis; and fulfill other business or commercial purposes. 

Combination of Personal Information

We may combine the personal information we receive from and about you, including information you provide to us and information we automatically collect through the Digital Services, and information collected offline. We may also combine information collected across the different computers or devices that you may use and from third-party sources. We use, disclose, and protect combined personal information as described in this Privacy Policy. 

INFORMATION USE

First Paw Media may use the personal information we collect to fulfill our contractual obligations to you and for a variety of legitimate business or commercial purposes, including:

• To provide the Services, including content on our Sites and Apps; subscription-based, membership-based, or other paid Services we offer; and the products we sell via the Services.
• To process your payments and fulfill your orders on our e-commerce platforms.
• To fulfill your registration requests for events, experiences, or other programs, including events or programs organized by third parties.
• To provide you with personalized information and content that you request, including maps, audio programs and podcasts, films, educational content, and event photography services.
• To publish content, films, and photos that you submit or post.
• To communicate with you, including to respond to your inquiries/requests and request feedback from you. We may also use your personal information to invite you to participate in surveys administered by us (or on our behalf). Additionally, from time to time, we may use your personal information to send you important updates and communications about this Privacy Policy and/or other applicable terms and conditions. 
• To protect the security and integrity of the Services and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities and managing risk exposure, including by identifying potential hackers and other unauthorized users.
• To enhance and personalize your online browsing experience.
• To understand the usage and operations of our Services; develop new products or services; and conduct analysis to enhance or improve our content, products, and services.
• To send you newsletters and other marketing and promotional materials from First Paw Media or on behalf of our partners and affiliates. Details on how to exercise your choices with respect to marketing and promotional communications from us can be found in the “Your Choices and Legal Rights” section below. 
• To comply with applicable laws and regulations and to respond to lawful requests and communications from law enforcement and other government officials. 
• To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction. 
• To protect our rights, privacy, safety, property, and/or those of others. 

Additionally, we may use your personal information for other purposes disclosed at the time you provide your information or otherwise with your consent.

In addition to the purposes listed above, we may use your personal information to deliver interest-based advertising to you on the Digital Services and across other websites, online services, or platforms. You can opt out of our use of your information in this manner. For more information on how to exercise your choices with respect to interest-based advertising, please see the “Your Choices and Legal Rights” section below.

Please note that we may also de-identify or aggregate information so that it will no longer be considered “personal information” and use such information for analytics purposes or other purposes consistent with those described in this Privacy Policy. 

Applicable law in certain jurisdictions requires us to set out the “legal basis” that we rely on to collect and use your personal information. Where applicable, the legal bases upon which we rely to collect and use your personal information are as follows:

• Consent: We may collect, use, and disclose your personal information based on the consent that you provide us at the point of information collection or disclosure.
• Contractual necessity: We may collect and use certain personal information where it is either necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. This may include personal information used to provide you with the Services and related transaction information. 
• Compliance with a legal obligation: We are subject to various legal requirements in the jurisdictions in which we operate, and we may use, disclose, and retain your personal information if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject. 
• Legitimate interests: We may collect and use your personal information to the extent necessary to carry out our legitimate interests (or those of a third party), provided that such interests do not outweigh your interests or fundamental rights and freedoms. For example, we may collect and use your personal information in reliance on a legitimate interest in managing our relationship with you; conducting and managing our business; providing you with customer support; developing and enhancing the Services; detecting and preventing fraud and other harmful activities; and monitoring and maintaining the security of our information, systems, and networks.  

INFORMATION DISCLOSURE 

We may disclose each of the categories of personal information we collect from and about you with the following categories of recipients:

• Our Affiliates and Subsidiaries: We may disclose your personal information to First Paw Media affiliates and subsidiaries for business, operational, promotional, and marketing purposes.
• Our Service Providers: We disclose your personal information to third parties that provide business, professional, marketing, analytics, or technical support services to us; help us operate our business and the Services; or administer activities on our behalf. We require our service providers to only use your personal information in connection with providing services to First Paw Media.
• Our Analytics and Advertising Partners and Providers: Certain parts of the Digital Services cookies, pixels, or similar technologies. For example, we (or our partners and service providers) may use cookies or other technologies provided by third parties to deliver more relevant advertising and to link information collected across different computers or devices that you may use. Use of these technologies may allow third parties to receive personal information about your use of the Digital Services. Although our business model is not focused on selling information, under certain privacy laws, the disclosure of personal information via these technologies may qualify as the “sale” or “sharing” of personal information, and you may have the right to opt out of such disclosures (as described in the “Your Choices and Legal Rights” section below).
• Competent Governmental and Public Authorities: We will disclose your personal information as necessary to respond to subpoenas, judicial processes, or government requests and investigations, or in connection with an investigation on matters related to public safety. We may disclose your information to protect the security of our Services, servers, network systems, and databases. We also may disclose your information as necessary, if we believe that there has been a violation of our Terms of Use, any other legal document or contract related to our Services, or the rights of any third party.
• Relevant Third Parties in Connection with a Business Transaction: We may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, your personal information may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, your personal information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use commercially reasonable efforts to try to require that the transferee use the transferred personal information in a manner that is consistent with this Privacy Policy.
• Other Parties: We may disclose your personal information when you consent or direct us to share your information, such as when you connect your account to a compatible service that is not provided by us. Additionally, we will disclose your personal information to other parties as we believe necessary or appropriate either to: (i) comply with applicable law; (ii) protect our operations and those of our affiliates and subsidiaries; (iii) investigate and prevent against fraud; (iv) protect our rights, privacy, safety, or property and/or those of others; or (v) allow us to pursue available remedies or limit damages that we may sustain.  

Please note that we may also de-identify or aggregate personal information so that it will no longer be considered “personal information” and disclose such information to third parties for any purpose as permitted by law, including for marketing or analytics purposes. 

 YOUR CHOICES AND LEGAL RIGHTS

We respect your privacy and provide you with information about our processing of your personal information and the ability to exercise control over our use of your information. 

Your Choices

We provide you with the ability to make certain choices about how we use your personal information, as described below. 

• Marketing and Promotional Communications: You can opt out of receiving marketing and promotional communications from us at any time by using the contact information below or following the instructions included in any marketing or promotional communications that you receive from us. Note that even if you opt out of receiving marketing and promotional communications from us, you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries/requests. 

• Cookies: As noted above, we (and our partners and providers) use cookies on the Sites for various purposes, including for analytics and advertising purposes. To learn more about the cookies in use on our Sites or to adjust your preferences with respect to the cookies deployed on the Sites, use our cookie preference tool found by clicking “Manage Cookie Preferences” in the footer of the Sites. 
• Location-Based Services: If you use the Apps, you may control our collection and use of location-based information by adjusting the settings on your mobile device. You can also stop our collection of location information from your device(s) by uninstalling the Apps. 

Your Legal Rights 

Depending on where you reside or were located when we collected your personal information, you may have certain rights in relation to your personal information, as described below. 

• Right of Access: 
  • You may ask us to confirm whether we are processing your personal information and, if so, details regarding our processing of the personal information.
  • You may also request that we provide your personal information, in a portable and, to the extent technically feasible, readily usable format.
  • You may request information about our disclosure of your personal information to third parties, including a list of any third parties to whom we disclosed your personal information for direct marketing purposes
• Right to Delete: Subject to certain exceptions, you may request that we delete your personal information. There are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, or to comply with a legal obligation.
• Right to Correct: Subject to certain exceptions, you may request that we correct inaccuracies in your personal information. We will take commercially reasonable efforts to make the corrections that you request.
• Right to Opt Out of Certain Types of Information Uses and Disclosures: As described above, we use and disclose to third parties personal information for analytics and advertising purposes. If you are interested in exercising your right to opt out of the “sale” of your personal information or the processing of your personal information for “targeted advertising” (as these terms are defined in applicable law), you may submit a request at any time by submitting the Consumer Privacy Rights Request linked at the bottom of our Sites (where available based on user location and applicable law) and/or visiting the “Cookie Preferences” tool in the footer of the Sites and toggling the “Performance & Functionality” and/or “Advertising” Cookies off.   
• Right to Revoke Consent: We may seek your affirmative consent to process your personal information for certain purposes. Where applicable, you may revoke your consent at any time.
• Right to Limit Certain Processing Activities or to Object to Certain Processing Activities: Where we have not sought your affirmative consent to process your personal information, you may have the right to limit or object to our continued processing of that personal information. 

If you exercise any of the foregoing rights, we will not discriminate against you.

To make a request, please submit the Consumer Privacy Rights Request linked at the bottom of our Sites (where available based on user location and applicable law) or here (EEA, UK, and Switzerland residents). You can also contact us by email at legal@mushing.com to submit a request. If you send a request via email, please put the statement “Privacy Rights Request” in the subject field. When we receive your request, we will provide additional information about the timing of our response, any additional information we may need from you, and if we are unable to fully comply with your request. We will endeavor to respond to your requests within the timeframe established by the applicable law. If we need additional time to respond to your request, we will inform you of the reasons why. If we decide not to take action on your request, we will explain the reasons why. We may place reasonable limits on responding to repeated requests, where allowable by law. 

Alternatively, where available, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including First Paw Media. If you enable a browser-based opt-out preference signal that complies with the CCPA, such as Global Privacy Control (GPC), in certain territories, upon receipt or detection, we will make reasonable efforts to treat the signal as a valid request to opt out of the sale or sharing of personal information linked to that browser as required by applicable law. 

In order to protect your privacy, we may require proof of your identity before we can act on your request. Where applicable, we will use the requested information for verification purposes only. We may decline certain requests if we cannot verify your identity and confirm the personal information we maintain relates to you. 

You may authorize someone to submit a privacy rights request on your behalf (an “authorized agent”) using the submission methods outlined above. An authorized agent will need to demonstrate that you have authorized them to act on your behalf. Depending on the evidence provided, we may also contact you to verify your identity directly with us or request confirmation from you that the agent is authorized to make the request. 

If we decide not to take action in response to your request, you may submit an appeal by email at legal@mushing.com. If you send an appeal via email, you must put the statement “Privacy Rights Appeal” in the subject field and provide enough information for us to understand the request you made and the rationale for the appeal. We will resolve your appeal within the timeframes established by applicable law. If your appeal is denied, we will explain why. If you continue to dispute our decision or would like to lodge a complaint regarding our handling of your personal information, you may contact the regulator in your jurisdiction that handles privacy complaints. See below for a list of contact information for the relevant regulatory bodies in select jurisdictions. 

• European Union:https://edpb.europa.eu/about-edpb/about-edpb/members_en

• Switzerland:https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html
• United Kingdom:https://ico.org.uk/make-a-complaint/data-protection-complaints/data-protection-complaints/ 
• Colorado:https://coag.gov/file-complaint/
• Connecticut:https://portal.ct.gov/AG/Common/Complaint-Form-Landing-page
• Virginia:https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint 

Additional California Privacy Disclosures

Pursuant to the CCPA, we are providing the following additional details regarding the categories of personal information that we collect, use, and disclose. Please see the “Your Legal Rights” section immediately above for the rights available to you in relation to your personal information and how you can exercise them. 

Personal Information Collection and Disclosure

The following chart details which categories of personal information we have collected from and about California residents in the past twelve (12) months, the source(s) of each category of information, the categories of third parties to whom we have disclosed each category of information for a business purpose, and the categories of third parties to whom we have “sold” or with whom we have “shared” each category of information (as such terms are defined in the CCPA) (where applicable). Please note that the first column in the chart lists by category the types of information described in the “Information We Collect” section above, as required by the CCPA. 

Purposes for Collecting Personal Information

As described in more detail in the “Information Use” section above, we collect personal information to provide and manage the Services, fulfill our contractual obligations to you, and achieve a variety of legitimate business or commercial purposes. 

Disclosures of Personal Information

As detailed in the “Information Disclosure” section above, we disclose personal information to fulfill the purposes described above. We will also disclose certain categories of personal information to competent governmental and public authorities and other third parties as necessary or appropriate, including when we have a legal or contractual obligation to disclose the information. 

Sale and Sharing of Personal Information

As detailed in the chart above, we “sell” and “share” (as such terms are defined in the CCPA) certain categories of personal information to and with third parties and have “sold” and “shared” certain categories of personal information in the past twelve (12) months for analytics and advertising purposes. Please refer to the chart above for additional details. Our business model is not focused on selling data; however, in certain cases our marketing partners may receive information when they run digital advertising on our platform that enables them to access certain data about your use of our site. Under CCPA, our use of these services may constitute a “sale” of personal information.

We do not “sell” or “share” the personal information of individuals we know to be under 16 years of age.

Use and Disclosure of Sensitive Personal Information

As detailed in the chart above, we collect certain “sensitive personal information” (as defined in the CCPA). However, we do not use or disclose such information for any purpose First Paw Media of the limited permissible purposes set forth in the regulations implementing the CCPA. Such purposes including providing the Services and verifying, maintaining the quality of, and improving the Services. 

We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy legal or reporting requirements. 

THIRD-PARTY SERVICES

The Digital Services may include links to or integrations with third-party websites and/or offer you the ability to interact with social plug-ins from social media platforms. We have no control over the personal information that is collected, stored, or used by third-party websites or social media platforms, and we are not responsible for their information handling or privacy practices. Your use of these third-party services is subject to each provider’s privacy policy, so we encourage you to read these policies carefully.

CHILDREN’S PRIVACY

Protecting children’s privacy is important to us. We do not direct the Services to, nor do we knowingly collect any personal information from, children under the age of 16. Please contact us if you are a parent or guardian of a child under the age of 16 and you believe that we may have collected personal information from your child. If we learn that a child under the age of 16 has provided personal information through the Services, we will use reasonable efforts to delete such information.

INFORMATION SECURITY

We take reasonable and appropriate physical, administrative, and technical steps to safeguard the personal information we collect from and about our customers and users of the Services. However, no security system is perfect, and we cannot guarantee the absolute security of your personal information.

INFORMATION RETENTION

We will retain your personal information as long as  necessary to fulfill the purposes outlined in this Privacy Policy, including to satisfy our legal or reporting requirements, unless a longer retention period is required or allowed under law. 

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purpose for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements. 

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law. 

INTERNATIONAL TRANSFERS

First Paw Media is a global business and it, or its service providers, may process, transfer, and store personal information on servers located in a number of countries inside of the EEA (e.g., Germany) or UK or First Paw Media of the EEA and UK, including in the United States, Canada, or Singapore. Since we are committed to protecting your personal information, we take steps to ensure that there are appropriate safeguards in place when we transfer personal information across international borders. In particular, we transfer personal information First Paw Media of the EEA, Switzerland, and UK, pursuant to standard EU Model Clauses (or other government-approved contracts).

REVISIONS TO THIS PRIVACY POLICY

We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. The “Effective Date” at the top of this page indicates when this Privacy Policy was last revised. When we make changes, we will revise the date at the top of this page to reflect the date such changes occurred. If we change the Privacy Policy in a material way, we will provide you with appropriate notice before such changes take effect. Unless otherwise stated, your continued use of the Services following the posting of a revised version of this Privacy Policy constitutes your acceptance of the changes.

HOW TO CONTACT US

First Paw Media is the controller and business responsible for processing your personal information as set forth in this Privacy Policy, except as expressly noted herein. 

If you have any questions about this Privacy Policy or our information handling and privacy practices, you may contact us at legal@mushing.com or by mail to 9475 N. Sue Dr. Box 84 Willow, AK 99688.