In today’s world, business tools are changing rapidly. Artificial Intelligence (AI) or generative AI, is everywhere and it is our position that we will use tools where it helps us create a much better experience for our readers and our listeners. We will NEVER use AI to write articles for us, produce pictures or read our transcripts for our podcast.

But we will use tools for idea generation, podcast show notes, and research. One of the best cases for our work today is we use a tool called, Readwise. We are uploading all of our archives and using the Readwise and accompanying AI to allow use and the world, a vast database of, pretty much, the written history of mushing since 1960. 

Purpose:
This policy outlines our commitment to the ethical, responsible, and transparent use of Artificial Intelligence (AI) in our outdoor magazine operations, ensuring trust with our audience, integrity in content, and respect for privacy.

Use can read our complete Terms of Use Policies here. 

1. Ethical Considerations

a. Transparency and Disclosure

• Clearly inform readers when AI tools are used in content creation, editing, or curation.
• Disclose any AI-generated content to maintain honesty and build trust.

b. Honesty and Authenticity

• Avoid misleading readers with AI-generated content that could be perceived as human-created unless transparently disclosed.
• Ensure all AI-assisted content aligns with our brand’s values and factual accuracy.

c. Respect for Privacy and Data Security

• Use AI tools that comply with data protection laws (e.g., GDPR, CCPA).
• Collect, store, and process personal data responsibly, with explicit consent where necessary.
• Avoid using AI for invasive data collection or profiling.

d. Avoiding Bias and Discrimination

• Regularly evaluate AI outputs to identify and mitigate biases, especially in content related to outdoor activities, geography, and diverse communities.
• Choose AI tools that promote fairness and inclusivity.

2. Practical Considerations

a. Quality Control and Oversight

• Implement human review processes for AI-generated or assisted content to ensure accuracy, tone, and appropriateness.
• Train staff on AI capabilities and limitations.

b. Responsible Use of AI Tools

• Select reputable AI providers with ethical guidelines.
• Limit AI use to tasks that enhance quality and efficiency without replacing essential human judgment.

c. Continuous Monitoring and Evaluation

• Regularly assess AI performance and impact, adjusting practices as needed.
• Gather feedback from staff and readers about AI-related content.

3. Business Considerations

a. Maintaining Editorial Integrity

• Use AI to support, not replace, human creativity and storytelling.
• Ensure AI use aligns with our mission to deliver genuine outdoor insights and experiences.

b. Cost and Resource Management

• Balance AI investments with budget constraints, prioritizing tools that offer clear value.
• Use AI to streamline workflows, reduce costs, and expand content quality.

c. Legal and Compliance Issues

• Ensure AI tools comply with intellectual property laws, licensing, and content rights.
• Maintain documentation of AI use for transparency and legal purposes.

4. Implementation and Accountability

• Assign a designated AI Ethics Officer or team responsible for overseeing AI practices.
• Provide ongoing staff training on ethical AI use.
• Establish procedures for reporting concerns or violations related to AI use.

5. Review and Updates

This policy will be reviewed annually or as needed to adapt to evolving AI technologies and ethical standards.

By adopting this policy, our magazine commits to harnessing AI responsibly, ethically, and in a way that strengthens our trustworthiness and community engagement. 

If you would like to contact us please email: info@mushing.com