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State of Mushing: Year 1

  • December 9, 2024
  • Editor and/or Contributors
The state of mushing
In this episode, Robert Forto and Michele discuss the one-year anniversary of their acquisition of Mushing Magazine, highlighting their rebranding efforts, trademarking initiatives, and the relaunch of their podcast. They emphasize their commitment to maintaining the print magazine, engaging with the community through sponsorships, and the introduction of their Lego mascots, Chaser and Dream. The conversation concludes with a look ahead to their plans for 2025, including continued content development and community involvement.
 

Takeaways

  • The importance of rebranding for Mushing Magazine.
  • Trademarking is crucial for protecting intellectual property.
  • The relaunch of the podcast under the Mushing banner is significant.
  • Maintaining a print magazine is a priority for the team.
  • Community engagement through sponsorships is essential.
  • The Team and Trail Tour aims to connect with mushers across the country.
  • Chaser and Dream, the Lego mascots, symbolize their journey.
  • Future plans include expanding digital content and community outreach.
  • The team is committed to sustainability in print media.
  • They are excited about the upcoming 200th issue of Mushing Magazine.

Titles

  • Celebrating One Year of Mushing Magazine
  • The Art of Rebranding in Mushing

Sound Bites

  • “It’s going wonderful, Robert.”
  • “We wanted to rebrand a little bit.”
  • “Chaser and Dream are Lego figurines.”

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